Videos, Videos & videos. They are everywhere. From funny videos to professional marketing videos. People are creating more videos than ever and searching for new video ideas. In this era of videos, you can also start with Video Marketing and take advantage of it to grow your business and brand to the next level.
In this post, I will tell you how you can leverage video marketing in your business today,- and start getting more clients immediately.
So what do we actually mean by video marketing? Why is it important. How can we do it? Let’s get started.
What is Video Marketing?
In simple terms, Video marketing is using videos to promote and market your product or services. You can create explainer videos like how to use your product, or what your company does. Also, you can create tutorials of your service or product to teach people how to use it. You can create ads, whiteboard animation, use it for testimonials. The possibilities are endless to use videos as your marketing strategy.
So the question is do you really need video marketing for your business? Well, I want to ask you these questions:-
Are you an entrepreneur or a business owner?
Are your clients there on Facebook/Instagram or youtube?
Do you want to build a strong brand?
If you answered yes to these questions, then you need to start with video marketing.
Video Marketing is one of the most powerful way to generate leads online and to become the highest-paid expert in your niche.
If you are not using videos in your business, you are leaving a lot of money on the table.
According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands … more than any other type of content.
For eg., if you are currently doing business, you have a limited audience. Your reach is limited. With video marketing, you will have the opportunity to reach a wider audience and let people know you.
Videos create trust. But to gain that trust you need to capture the viewer’s attention by creating high-quality engaging videos. Quality should always be the focus while creating videos.
How can we start with video marketing?
The most important thing while starting with video marketing is to have a STRATEGY. If you make random 2-3 videos about your product or services, it will not work. You need to begin with the end in mind.
So What is your video marketing strategy?
Step 1 – is to figure out your goal or intention with video marketing.
For any kind of marketing campaign, there are 2 most important components you need to focus on.
i.e TRAFFIC & CONVERSIONS
You want your target audience to see your videos. And after they see your videos, you want them to take any action or convert, either opt-in, buy, subscribe, follow, like or whatever you want.
So now we know first we need traffic. so how can we get traffic?
Step -2 Leverage social media channels to publish videos
You need to publish your content on social media channels like youtube, Facebook, Instagram & TikTok to get traffic. If you are creating valuable and engaging content, people will stumble upon your content and your brand or business will get noticed.
Step 3 – Keyword optimization
You might have the best content in the world but if it is not what your prospects or customers are searching for, your video will not get views. So how do you check what people are searching for? Well, there are several ways.
- Youtube suggested videos – Just type your topic on the search bar and you will start seeing some of the suggestions people are searching for related to your topic. Once you think you have got the keyword, you can search
- Keywordtool.io – There is a website called keywordtool.io. Just go to their website and type your topic you want to make a video on. You will get a bunch of suggestions regarding your topic.
There are many other ways to discover keywords but we will cover this topic in detail in some other video. If you are interested in knowing other methods, comment below with “keyword video” and I will make a separate video exclusively for that.
Now once you get to know what people are searching for, you need to create a video marketing campaign around those keywords. Put those keywords in title, description, and tags of your video so your videos are optimized around those keywords.
Step 4 – Upload videos consistently
You need to upload these videos on a consistent basis. Once you are publishing regular videos, you will start gaining traction and people will start following you and watching your content. You can decide the frequency of publishing content yourself, either it is daily, weekly or monthly, but the important thing is to be consistent while publishing videos. The more videos you publish, the better for your brand. If your videos are coming up in search results on google or youtube, you will get a lot of traffic on your videos.
What are the types of videos that business owners can create?
There are 8 types of videos that are essential for every business and every business should make to get more clients with videos. Plus 1 bonus video that will level up your branding. If you think that you will make a video and it will go viral, then you are mistaken. You need a proven strategy that you can use in your video marketing to build authority. So here are the 8 types of videos that will give you a head start in video marketing strategy.
- Video business card – that will give your introduction. Who you are what your company is about. What do you do, what do you want to accomplish and most importantly why do you do it? You must share your story & your message with the world. If you are creating this on youtube, it can be a used as a youtube trailer video that will explain about you and your channel
- Product or service explainer videos – These types of videos are used to tell people about your product and what does it do? It can be an animated video or recorded video. For eg. If you are an interior designer, you can make a video of 3d presentation of your designs or record the video of your work done after completion of the project. If you are a makeup artist. Shoot your makeup look so people can know-how is it like to get it done from you. If you are a choreographer, show them your dancing session.
- Video tutorials or how-to videos – There are a lot of things people wanting to learn on specific topics related to your niche. Find those topics and make a video tutorial on them. For eg. how to keep your skin glowing. How to pair x color with y color on your outfit. How to use your product. Also, It is far better and easy to make a video tutorial than to teach & explain to each and every client how to use your product. So create a video tutorial for the world before your competitor does.
- Videos about the Latest trends related to your industry – For a business or professional to grow it is important to keep evolving and updating yourself. What is in fashion. What are people drawn towards more? What the leaders in your industry are doing. If there are any modifications or updates you are planning, like you learned some new skill or bought something for your business, tell them to your audience. You can take it up a notch by sharing your day with people which will help to build a deeper connection with your audience.
- Question and answer videos or FAQs – Answer the most common problems or pain points that your customers are facing and give them the solutions to those problems. You can also go live on YouTube or Facebook to interact with your customers and answer their problems that you might not be aware of.
- Video Ads – All of us have been seeing these tv commercials since childhood. We all know that the engagement of these ads is really high. But never think of making it as it can be expensive. You need story, actors, location, makeup, shooting crew, etc. But with the advancement of technology, these video ads are not as expensive to make as you think. If you want to get your video ads made and looking for someone who can do it for you, then You can contact me to get a quote.
- Customer testimonials or success story – You can brag about your brand the whole day but it will not create much impact than that when it is coming from a real customer. What people are saying about your brand and how they got the desired output when they bought from you. Sharing such customer feedback on videos will make you trustworthy.
- Sales pitch videos – whatever content and videos you are making and working upon have the objective of selling your product or service. 0 ask them to buy from you and tell them all the benefits of working with you along with customer testimonials and what they might miss upon if they don’t buy your product.
Important Tip It is very important to have a call to action after every video in the end. If you are not selling anything at this point and just giving them information, ask them to subscribe or follow you and connect with you. You can also take their email address to send them your videos whenever you post them. This way you will always be in touch with them.
Now the Bonus video – Your Brand identity. Show your logo animation. When your logo will come up in motion, it will give an extra edge to your branding. Now if you don’t know how to do it. Head over to fiverr.com and place your order. It is the cheapest way to get your logo animation made.
Now you will ask me that we have made these videos. Now what?
How will your videos become popular so more and more people see those videos?
Once you create these videos, now it is the time to post them on your website and different social media platforms like youtube, Facebook, Instagram, Linkedin & the latest trending Tiktok. But just uploading them all at once on all different platforms is not enough. We will discuss the strategy for social media domination in our next post.
So create a video marketing strategy today and start getting more customers and clients. If you have any questions or queries, please ask me in the comments.